PR in Sports

Looking at the World of Sports from a PR Perspecitve

MLB Going To Bat Against Breast Cancer

with 4 comments

Once again Major League Baseball is stepping up to the plate in the fight against breast cancer. For the fifth straight year they’ve partnered with Susan G. Komen for the Cure and Louisville Slugger in a phenomenal campaign called, “Going To Bat Against Breast Cancer.”

The pink bats and ribbons have been a mainstay in Major League Baseball, as they’ve used the Mother’s Day weekend to their advantage to raise awareness and money in the fight against breast cancer. This year is no different, as they’re once again holding their honorary bat girl contest. In the contest, men and women 18 years of age and older can submit their story to the team of their choice and win the chance to be an honorary bat girl or bat boy for a Mother’s Day game.

What makes this campaign successful is that it not only brings the issue to the public’s’ conscience for the weekend, but it engages. Major League Baseball isn’t just asking for donations. By having actual survivors submit their story, they’re helping to put faces to this dreadful disease, something that can entice much more participation and awareness. Having an online vote also ensures awareness for the entire month leading up to the Mother’s Day festivities.

So kudos to Major League Baseball and each of it’s teams for a job well done!

On a personal note, one of my closest friends had his mothers story submitted by his sister to be a bat girl at Yankee Stadium. His sister submitted the story in hopes that it would be a suprise for their mother on Mother’s Day. So please vote for “FightinPattiC” a three-time cancer survivor, or any of the amazing stories that have been submitted to the contest. Whether you vote or not, I definitely recommend checking out the site and reading some of these unbelievable stories.

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Written by Brian Gleason

April 27, 2009 at 8:41 pm

4 Responses

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  1. Great article Brian….I’m voting right now.

    Boston Yankee

    April 27, 2009 at 8:57 pm

  2. Thank You so much, Brian! I hope this will get some more votes for our mom and get her out there on that field!!! 🙂

    Meghan Chapman Wojewodka

    April 27, 2009 at 9:41 pm

    • No problem Meghan, anything for Chappy! It’s a great cause and your mom is a true warrior. Win or lose, you’ve done a great thing to help spread the word and raise awareness.

      Brian Gleason

      April 27, 2009 at 10:12 pm

  3. The usage of the MLB wood-painted pink bats is more than just about breast cancer awareness. It’s about putting a face, a name to those pink bats. If you don’t know by now, then you should meet A Real Live Pink Bat.

    Norine Rathbone is a real live 51 year old breast cancer survivor who is also a real live baseball player in Las Vegas in the Vegas Valley Men’s Baseball League. Yes she plays men’s baseball in the 25+ age division because she is an outstanding athlete and a remarkable woman for her age. But most of all, she’s alive thanks to breast cancer research.

    This year the Detroit Tigers management invited her to tryout for their Minor League Team. She went on March 9, 2009. While she didn’t make the team with a professional baseball contract, she earned something else that a MLB contract couldn’t afford–their respect to her.

    Read all the national articles and watch the Tampa Bay News 9 clip about her Detroit Tigers tryout experience at:

    http://www.NorineVPhotography.com/ARealLivePinkBat.html Where all the links are to the articles written about her.

    http://www.Youtube.com/ARealLivePinkBat Videos of Norine the baseball and football player plus the Susan G. Komen 2008 speech she gave as Athlete Survivor of the Year

    http://www.viewnews.com/2009/VIEW-May-05-Tue-2009/Summerlin/28457666.html Homerun For Health about her

    http://www.associatedcontent.com/user/471271/norine_v_rathbone_aka_a_real_live_pink.html More articles from her own words of her baseball/cancer experiences

    A Real Live PInk Bat

    May 11, 2009 at 4:27 pm


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