PR in Sports

Looking at the World of Sports from a PR Perspecitve

Three Items for the Sports PR Person to Keep Handy

with 6 comments

The Sharpie is a must-have for any Sports PR Pro

One of my favorite PR/Social Media blogs is LAF, penned by PR Pro Lauren Fernandez. She has some amazing insight into the world of PR and Social Media, and her most recent post “What’s In Your PR Handbag/Briefcase” is no different. In the post, Fernandez lists three must-haves for every PR person’s handbag or briefcase.

What really stood out to me was that her must-haves were ordinary, and I mean that in a good way. They were simple items, but they were items you’ll be glad to have on-hand and kick yourself if you don’t.

After reading the post and some of the comments left by readers, it got me thinking. PR is PR, but there are differences depending on the industry, especially in the sports and/or entertainment world. So, I decided I wanted to make a quick list of a few items that will score points for the sports PR person.

Three Items the Sports PR Person Should Always Have on Hand

1. Sharpie – Of course, being at an event with an athlete means autograph seekers, but surprisingly, most of them don’t come armed with their own sharpie. Turning down a little kid with a card or ball in hand is not the position you want your athlete to be in. Yes, they’ll look bad, but you know what? It’s your fault. Best move is to always have 3-5 Sharpies in your pocket or bag (the person doing the signing will definitely give a few away without realizing it). Disclaimer: Also be prepared to turn the autograph seekers away when it’s become too much for the athlete, that’s ok too.

2. Water – Having water on hand seems like a minute detail, but it can help keep an athlete comfortable, and in turn engaged, when you have them doing a press conference followed by one-on-one’s with TV stations, columnists, radio stations and beat writers. Is it a huge deal not to have a bottle handy? Probably not. But, it’s a little thing that can help build/strengthen a relationship when you hand over a bottle without even being asked.

3. Media Guide – This definitely applies more to the sports PR person working directly for a team, especially if it’s post-game or a  press conference to announce a new player or coach. Nothing is worse, for you or the writer, when they need stats ASAP to meet a deadline, and you don’t have them handy. Sounds archaic in this day and age of instant information, but believe it or not, a lot of sports writers still prefer an actual media guide to minimizing browsers while trying to look up stats and finish a story.

Seems pretty basic, but these items will show you’re on your game. So, what do you like to have handy that is vital for a PR Pro in the sports world?

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Written by Brian Gleason

November 18, 2009 at 12:44 am

6 Responses

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  1. […] Gleason at PR in Sports lists three items that sports PR professionals should always keep […]

  2. […] surfing the internet and came across a very interesting blog post by someone else in the industry. Three Items for the Sports PR Person to Keep Handy, the author, Brian, read also read a similar article and created this list. Any how at the end he […]

  3. Good list!! They are the essential and how about a pen connected with a sporting event


    July 1, 2010 at 7:31 pm

  4. I want to get into the Sports PR. Motorsports is what I’m interested in and I agree with the top 3 things that a PR person needs to carry around. I the Motorsports world you never know when you will need a sharpie in hand also the water you don’t want your athlete to faint on you.


    December 7, 2010 at 10:17 pm

  5. Reblogged this on KPR.


    April 22, 2012 at 3:35 pm

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