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NBA Leading The Twitter Trend

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I’ve been posting a lot lately about Twitter and social media in general, but Twitter really has been dominating the sports news in recent weeks. This past weekend was more of the same as Dallas Mavericks owner Mark Cuban was fined by the NBA for a tweet, and Celtics forward Paul Pierce entered the Twitter fray (@paulpierce34). Pierce used one of his first few tweets to hand out tickets to Sunday’s Celtics game to the first five people to meet him at the players entrance to the arena and use the code word “truth.”

We’ve also discussed the infamous Charlie Villanueva halftime Tweet and other popular athletes on Twitter, mostly from the NBA. SportsPRBlog has an interesting post that includes a google document with a searchable list of nearly every athlete, league, conference and sports media outlet on Twitter.

One thing strikes me after looking at the Twitter google document and digesting all of the news previously mentioned. Why are NBA players and teams dominating Twitter compared to other sports and athletes, and what makes Twitter more attractive to the NBA?

There are numerous reasons, and one could be that Twitter really started becoming main stream a few months ago. Right around the time the NBA was heating up and the NFL was winding down. But, it’s more than just timing. The NBA places much more focus on marketing individual players, as opposed to the NFL, MLB and other sports, where marketing is more team based. Due to the NBA’s marketing strategy, the individual players also place more emphasis on their personal branding.

The NBA is about personalities, and that lends itself to social media, and specifically Twitter. Just last week we saw Shaq and LeBron having an intro competition. That’s right, they battled over which player had the most creative intro skit during pregame annoucement of the starting lineups, somthing you’d never see in football or baseball.

Also, NBA fans and media sit right on the court. NBA players can often be found interacting with courtside fans and media during games. It’s the only major sport with that type of access. It allows a greater comfort level for NBA players with the type of interaction that social media sites like Twitter promote.

Baseball’s opening Day is just a few days away, so I’ll be watching to see if there’s an increase in MLB players on Twitter in the coming weeks. But, I’d like to hear why you think NBA players and teams have a larger presence on Twitter?

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Written by Brian Gleason

March 30, 2009 at 11:24 pm

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